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  • WISE logo - Work, Innovation, Space, Education | CEBRA architecture
  • WISE collage, Elon Musk, Jack Ma, Dalai Lama, Kiran Bir Sethi, Sir Ken Robinson, George Lucas, Mimi Ito, Daniel Goleman
  • WISE a research program. Carsten Primdahl interviewing Kiran Bir Sethi

CEBRA launches a new research program promoting architecture for lifelong learning

Information is all around us – it is in our pocket, on our table and surely it resides in the spaces and environments we spend our everyday life in. We process information through learning and acquire knowledge that becomes useful insights that lead to innovation – and ultimately wise choices. But how does this process affect the way we think and design the built environment? And how does the rapid change in activities related to how we learn and innovate impact the use of space in architecture?

CEBRA has initiated an ambitious R&D program – WISE. We address these issues and discuss the role of architecture in lifelong learning. The purpose of WISE is to bridge the ongoing and rapid change in the sectors of workspace and education to inform the design of buildings that stimulate learning and innovation. Moreover, WISE connects the ideas of the foremost thinkers of education and entrepreneurship, research and studies in sensory stimuli, cognitive psychology, and behaviorism with architecture.

A WISE architecture
Architectural means and qualities affect our senses to such a degree that they have a great impact on our behavior. If senses were to define architecture learning and work environments would be characterized by a large variety of scales, materials, textures, odors, light, colors, and acoustic properties.
“The goal of WISE is to gain a direct understanding of how our senses are affected by the qualities of architecture – and to use this knowledge to enhance our ability to learn and innovate”, clarifies Carsten Primdahl and continues: “With WISE, we will be even better at designing architecture that takes into account the complete sensory apparatus”.

Watch extracts of WISE interviews with Indian education reformer Kiran Bir Sethi – founder of The Riverside School and Design for Change and the British professor Peter Barrett – head of the research team behind Clever Classrooms.

Read our latest article on Medium here.
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Learn more or sign up for the e-book by sending an email to architect Klaudio Muca at